Personal Branding: TOP 6 Trends in 2020

People often associate the word ‘brand’ with a product or company. The reality is, even an individual person—meaning YOU—can become a brand.

Becoming one’s own brand has become essential in today’s highly competitive global marketplace. For job applicants, developing yourself as a brand is the way to stand out in the eyes and minds of recruiters and hiring managers. If you think your personal brand can use some work, here are six personal branding trends for 2020 to take note of. Make sure to incorporate them into your strategies for personal branding for 2021.

Optimization and analytics

Developing a personal brand involves a lot of self-marketing, and as your own marketer, you need to hone your skills in optimization and analytics. Learning how to use data to launch, optimize, and rethink your brand approach will be invaluable in ensuring its growth. Of course, there are so many ways to achieve this, but your best way forward is to harness search engine and social media tools to monitor feedback about you. With better use of optimization and analytics tools, you’ll better understand your personal branding needs in the process.

Online communities

Online communities allow people from all over the world to converge and discuss the topics that interest them. When you can engage with a community, you start to develop a ‘following’ that could very well include fans, customers, advocates, and even influencers. Of course, you won’t get people on your side overnight. It’s going to take vision, some marketing skills, and the right resources to harness the power of an online community, but your first step to get there is to make more meaningful connections with community members. When you nurture community relationships, you unconsciously give people permission to be your very own brand ambassadors.

Multiple social media platforms

With over 221 million American users, Facebook is inarguably the most popular social media platform in the States, so if you’re going to choose one social presence to invest in, Facebook is a good place to start. But why stop there? Other networks provide the opportunity to expand your personal brand’s reach, so don’t miss out on establishing your voice in them as you plot out your personal branding ideas 2020. For a more strategic approach, choose your platforms where your target audience resides.

Social media automation

The world is becoming increasingly reliant on automation, and your online presence should be no different. By embracing automation in your social media profiles, you can learn more about your audience and make smart personal branding decisions in the process. One way you can use social media automation is to identify optimal times for your posts. You can also setup automatic posting to keep a steady queue of content, allowing you to schedule your posts days and even months ahead.

Online authenticity

Despite providing direct access between brands and their audience, the online world can still be deeply impersonal. The way to differentiate your personal brand from the rest is to make it accessible, relatable, and authentic. Remember that the keyword here is ‘personal,’ so instead of striking an overly stoic, buttoned-up vibe, strive for a casual, approachable image—one that encourages people to interact with you and get to know you better.

Storytelling

Becoming an effective storyteller is one of the surefire personal branding secrets for 2020. Though it’s far from the end-all-be-all of personal brand marketing, it allows you to connect with your audience in a more visceral and meaningful manner. Simply put, telling great stories—those that come rife with compelling, inspiring messages—not only builds trust, but also promotes loyalty to your personal brand.

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